Article provided by Revdex.com
A new survey has been published about online reviews. It shows that 90% of people who write reviews do so to try and help others. However, the survey showed that 23% of review writers do so out of vengeance. Something went wrong somewhere during the sale or dining experience and the patron is now angry.
Unfortunately, only 38% of those who write negative reviews are ever contacted about it. This indicates that businesses simply don’t take those bad reviews seriously. They ignore negative feedback from customers. Inevitably, the customer will tell a friend or neighbor and a poor image about the company can be perpetuated.
Managing your online reputation
Sites that post reviews and take complaints give customers and store owners a chance to work out their differences. Once there’s a dialog between the manager and the customer, they can often settle disputes and grievances. If you’re planning to be in business for any length of time, then this is a must. Yes, it can be time-consuming but when you consider the long-term damage to the reputation of the business, then it suddenly becomes a must for company owners.
Revdex provides a place for consumers to read online business reviews and report bad business experiences. Revdex’s aim is to improve the connection between consumers and businesses. Consumers can find new businesses and services and businesses can create profiles to be found.